Club Woodside

 In

Fitness Club Website

Incremental improvements for a fitness club's website

Frontend Development+Wordpress Development

Incremental improvements and maintenance for a health and fitness club’s website.

What They Needed

Woodside offers several amenities to its members: workout equipment, fitness classes, personal training, spa treatments, pools, tennis and a kitchen. This means several different user missions when visitors come to site. When they reached out to us, they needed four specific improvements:

  1. Migrate to a faster hosting provider;
  2. Present more visual content in their blog posts;
  3. Improve their fitness class presentation on phones;
  4. Communicate special announcements site-wide.

How We Helped

  • Successful site migration to a faster, cheaper host. Also added an SSL Certificate in this process.
  • Installed a drag-and-drop builder for pages and posts.
  • Layout and typographic tweaks to mobile phone layouts for fitness classes.
  • Custom announcements controlled by simply checking boxes. Allowed for common announcements (e.g. icy conditions) to be saved as drafts and ad-hoc announcements (e.g. parking lot improvements) to be written immediately.

Standard Functionality For Our WordPress Projects

Customized Content
Post types built for your company to accommodate press clippings, team members, office locations or case studies

Forms Done Right
Contact forms that save submissions and email notifications

Social Media Sharing
Ordered to fit your social strategy

Visual Editing
Drag-and-drop interface for pages and posts for easy customization

SEO Standards
SEO best practices with XML sitemaps, general settings, page-specific summaries and keyword optimization

Performance Improvements
Several features that improve load time: page caching, code minification, image lazy-loading and deferred render-blocking CSS and Javascript

Reusable Layouts
Saved templates for common elements and complex layouts

Email Conversions
Subscription forms for your email marketing platform

Google Analytics
We set up Dashboards and Conversions based on your goals

Standard Plugin Configuration

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