UX Rooted in Insights, not Hunches

SaaS platforms require a shared vision from Product and Development teams.

How we unify Product and Development Teams:

1

Prioritize Requests
SaaS platforms get inundated with feature requests from their users. As an impartial third-party, we help product teams prioritize these requests with their product roadmap.

2

Build Prototypes
We share clickable prototypes from the start and record all feedback within them. These prototypes reduce questions between design and development, because everyone can see the desired result and click through user flows.

3

Bridge UX and Development
We provide HTML and CSS to help the development team. This can be done before or after the development of new features, so the developers can stay focused on functionality.

Typical Projects

1. Complete Redesign
We review your existing feedback, analytics, roadmap and functionality. Then, we work with your team to define user priorities. Then, we redesign the platform to improve existing features with an eye toward coming improvements. View Example

2. New Features and Incremental Tweaks
We keep the existing platform, designing new features. Then, we help you plan incremental tweaks to existing UX.
Note: this requires a great dialogue with the development team.

3. Early-Stage Prototyping
We take your vision and design clickable prototypes you can present to investors and development teams. View Example

Standard Process for UX Work

Learn the History
We meet with members of the Product team and Development team (preferably one-on-one) to understand the challenges and successes of the platform.

Review Feedback and Analytics
We comb through your customer feedback and analytics. Then we come back to the Product Team with questions and recommendations to find consensus. Note: This can lead to difficult conversations, but we manage any conflict.

Present Priorities
We present what we’ve heard as priorities for the platform from the Product and Development teams. This presentation is revised and tweaked, but it becomes a single source of truth for the team to reference.

Build Prototypes
We design clickable prototypes and present to the team. These prototypes address specific problems and get the team unified.

How We’re Different

We work hard when we’re needed and slow down when we’re not. This helps our clients only pay for what they need and avoid investing in full-time resources prematurely.